Pirelli & Dalí

SALVADOR DALÍ I DOMÈNECH (Figueras, Girona, 1904 - 1989).
Pirelli & Dalí.
Collection of color photographs.
Limited edition. Copy 343/1000.
With justification of edition on the back.
Measurements: 93 x 118 cm (frame); 21,5 x 31 cm (approx. each).

This lot gathers a series of iconic photographs taken during the reportage that the firm Pirelli carried out at Salvador Dalí's house in Portlligat, one of the artist's most intimate and symbolic spaces. The images capture Dalí in a carefully staged environment, where the surrealist universe of the creator dialogues directly with the visual language of the brand.

The series combines advertising elements - Pirelli's tires and logos - with Dalí's characteristic theatricality: performative poses, unusual objects, animals, sculptures and furniture in organic forms. All this generates a powerful visual narrative, halfway between art, conceptual photography and advertising, very representative of the experimental spirit of the second half of the 20th century.

The set stands out for its chromatic strength, its careful composition and its documentary value, showing the artist in full construction of his own myth, actively participating in a staging that blurs the boundaries between artistic creation and commercial commission.

Published in a limited edition of 1,000 copies, this lot, numbered 343/1000, is of great interest to collectors of photography as well as to admirers of Dalí and of the history of creative advertising. It is an exceptional visual testimony that unites two icons of the 20th century -Dalí and Pirelli- in a meeting where surrealism, marketing and contemporary art converge in a masterful way.