In conversation with Sofia Fuglsang-Madsen: “It can look spontaneous from the outside but behind every bid there’s a real market logic”

Few people understand the mechanics behind an auction as closely as Sofia Fuglsang-Madsen, Business Developer & International Sales Manager at Setdart Auction House. Drawing on her experience shaping Setdart’s international growth, Sofia shares the stories, the results, and the philosophy behind some of the auction house’s most memorable moments.  I think what really captivated me was the format itself: the auction process. You have the privilege of handling works that carry profound historical weight, objects that have already outlived generations of owners, and yet their value isn’t decided by us, or by any single expert. It’s defined live, in real