"Égoïste" mock-up bottle. Chanel, Paris.

"Égoïste" mock-up bottle. Chanel, Paris.
Molded clear glass with a black cap.
Empty bottle. It shows wear on the lettering and slight signs of use, consistent with its decorative or promotional nature.
Source: Perfumerías Regia.
Measurements: 27 x 16.5 x 10 cm.

Display bottle created to promote Chanel’s Égoïste Eau de Toilette fragrance. These types of pieces, typically produced in large sizes, were intended for display cases, perfume shops, and retail locations—not for cosmetic use. It retains the bottle’s rectangular design, with a clear glass body, a large black cap, and the inscription “Égoïste / Eau de Toilette / Chanel / Paris” on the front.

Dummy bottles are part of a specialized field of collecting linked to the history of perfumery, advertising, and major fashion houses. Their appeal lies both in their decorative value and in their role as promotional materials, designed to capture attention in store windows and commercial spaces. Since these are display items, many were removed, replaced, or discarded after the campaigns ended, which lends special appeal to the preserved examples, especially when they come from iconic brands such as Chanel.