Guzzini floor lamp, 70's.

Floor lamp. HARVEY GUZZINI, Italy, 1970s.
Metal and methacrylate.
Measurements: 195 x 43 x 30 cm.

Floor lamp by Harvey Guzzini. It denotes elegance and sobriety with its tubular foot on which sits a concave section screen, open at the top, which projects an indirect, zenithal lighting. The Harvey Guzzini brand belongs to a lighting company founded by the six Guzzini brothers - Raimondo, Giovanni, Virgilio, Giuseppe, Adolfo and Giannunzio - inspired by the film Harvey, starring James Stewart in 1950. The Guzzini company changed brands several times in the 20th century, going through Harvey Creazioni, Harvey Guzzini, Guzzini, Guzzini, iGuzzini and Illuminazione Guzzini. Harvey Creazioni was originally founded in 1959 in Recanti (on the central-eastern coast of Italy) by Raimondo, focusing on the production of copper-plated decorative objects. Four years later, in June 1963, the six brothers joined forces and founded Harvey Creazioni di Guzzini, expanding production to include pendant lighting, sconces and lamps, floor lamps. The brothers hired architect-designer Luigi Massoni - who was introduced to the Guzzini brothers by major plastics importer Maurizio Adreani - as head of design, branding, public relations and advertising.