Large poster "Cycles La Francaise Bordeaux-Paris" from the early 20th century.

Large poster "Cycles La Francaise Bordeaux-Paris" from the beginning of the 20th century.
Ed. Paul Dupont.
Measurements: 160 x 228 cm.

Great vintage poster made by illustrator Gonzague Privas for the bicycle firm La Française Diamant, with cyclist Émile Georget winning the Bordeaux-Paris race in 1910. La Française was a prominent French brand that sponsored early Tour de France winners such as Maurice Garin.

Posters like the one now up for bid are highly valued in the art market because they reflect the social, cultural and technological changes of an era marked by modernity and progress. Beyond their advertising function, they became an accessible art form that helped define the visual identity of cities, brands and lifestyles. Through their dynamic images, striking colors and innovative compositions, they promoted new habits related to leisure, tourism, sports and mobility, while conveying ideals of elegance, freedom and sophistication. They also played a fundamental role in the evolution of modern graphic design, especially under the influence of Art Nouveau and Art Deco, becoming today valuable historical and cultural testimonies of their time.