Factice Amarige de Givenchy bottle

Factice Amarige de Givenchy bottle.
Crystal.
Provenance: Perfumeries Regia.
Informative note: The content of the bottle is not the original fragrance.
Measurements: 35 x 19 x 10 cm.

Amarige perfume by Givenchy is a floral fragrance of the floral olfactory family for women, created in 1991 by the perfumer Dominique Ropion. The name Amarige is an anagram of the French word "mariage" (marriage), which refers to the union of its components. The top notes include orange blossom, plum and mandarin. The heart notes are a floral bouquet with tuberose, mimosa, gardenia and jasmine. The base notes are sandalwood, amber and vanilla. It is described as a fragrance that evokes happiness and joy, ideal for the radiant and spontaneous woman.

The large display bottles of top brand perfumes, also called factices, are key pieces in the windows of luxury perfumeries, such as the historic Perfumeries Regia. Their main purpose is the advertising display and the enhancement of the brand's prestige on a large scale. These bottles are exact and monumental replicas of the retail packaging, typically varying between 30 and 60 cm in height to capture the attention of the passerby. Their design is identical to the original (copying the shape of the glass, the cap and even the typography). In the context of prestigious perfumeries, these replicas function as a symbol of status and luxury. As the focal point of the window display, they reinforce the brand image of international houses (such as Chanel, Dior or Guerlain) and become a form of three-dimensional advertising that ensures that the iconic shape of the bottle is immediately associated with the exclusivity of the product.