Factice Tous Touch Eau de Toilette bottle

Factice Tous Touch Eau de Toilette bottle.
Crystal.
Provenance: Perfumeries Regia.
Informative note: The content of the bottle is not the original fragrance.
Measurements: 25 x 24 x 12 cm.

The perfume for woman Tous Touch Eau de Toilette is a fragrance of the olfactory family floral fruity gourmand, inspired by the Dune collection of Tous. It was created in 2006 by perfumer Sophie Labbé. The top notes include freesia, lotus flower and lily of the valley. In the heart, there are notes of jasmine, osmanthus and tiare flower, while the base notes are vanilla, almond, raspberry and blueberries.

The glass bottle has an oval shape and a golden cap. A pendant with the iconic Tous bear hangs from the neck of the bottle.

The large display bottles of top brand perfumes, also called factices, are key pieces in the windows of luxury perfumeries, such as the historic Perfumeries Regia. Their main purpose is the advertising display and the enhancement of the brand's prestige on a large scale. These bottles are exact and monumental replicas of the retail packaging, typically varying between 30 and 60 cm in height to capture the attention of the passerby. Their design is identical to the original (copying the shape of the glass, the cap and even the typography). In the context of prestigious perfumeries, these replicas function as a symbol of status and luxury. As the focal point of the window display, they reinforce the brand image of international houses (such as Chanel, Dior or Guerlain) and become a form of three-dimensional advertising that ensures that the iconic shape of the bottle is immediately associated with the exclusivity of the product.