“Bud” Floor Lamp, Large; HARVEY GUZZINI, Italy, 1970.

“Bud” Floor Lamp, Large; HARVEY GUZZINI, Italy, ca. 1970.
Chrome-plated metal and plexiglass.
Measurements: 175 x 37 cm.
An iconic piece of Italian lighting from the Space Age era, the Bud Grande stands out for its combination of a slender chrome-plated metal frame and a large shade made of translucent plastic, designed to produce a warm, enveloping, and indirect light. The model belongs to the Bud family, developed by Harvey Guzzini’s Studio 6G design team in 1968, as part of the Italian firm’s intensive experimentation with methacrylate and new synthetic materials. The Bud family also came in different versions and sizes, and its design language is related to other Guzzini designs from that era, such as Clan and Flash.
Raimondo, Giovanni, Virgilio, Giuseppe, Adolfo, and Giannunzio—inspired by the 1950 film *Harvey*, starring James Stewart. The Guzzini company rebranded several times during the 20th century, going by the names Harvey Creazioni, Harvey Guzzini, Guzzini, iGuzzini, and Illuminazione Guzzini. Harvey Creazioni was originally founded in 1959 in Recanti (on the central-eastern coast of Italy) by Raimondo, focusing on the production of copper-plated decorative objects. Four years later, in June 1963, the six brothers joined forces and founded Harvey Creazioni di Guzzini, expanding production to include pendant lights, wall sconces, table lamps, and floor lamps. The brothers hired architect and designer Luigi Massoni—who was introduced to the Guzzini brothers by prominent plastics importer Maurizio Adreani—as head of design, branding, public relations, and advertising.