Robert Indiana

ROBERT INDIANA (United States 1928 - 2018).
"Love Red Gold," 2018.
Painted polystone. Exemplar 214/500.
Enclosed certificate of authenticity from the publisher and original box of the work.
Publisher: Éditions Studio.
Measurements: 15 x 15 x 7 cm; 21 x 22 x 13 x 13 cm.
Already one of the most recognizable images of 20th century art, the word LOVE sums up like few others Robert Indiana's ambition: to create a universal, direct and memorable symbol, capable of transcending the museum and inhabiting everyday space. Love Red Gold, realized in 2018, is part of this desire for permanence, updating the famous motif.
The composition responds to the design that Indiana developed in the early 1960s and that soon became an emblem of Pop Art. In this version, the contrast between the intense red and the golden accents reinforces the emotional charge of the term, associating it both with passion and with courage and endurance.
The work is supported by a profound reflection on the power of words and their circulation in mass culture. Indiana, influenced by signage, commercial typography and the tradition of American patriotic slogans, transformed everyday vocabulary into artistic matter. In Love, the message is presented without explicit irony, leaving open the interpretation between sincere affirmation and critical commentary on the repetition and consumption of symbols.