Chu Uroz

CHU UROZ (Barcelona, 1960).
8" Qee customized by hand with needles and resin. Unique and exclusive piece.
With Toy 2R stamp on the base.
Measurements: 22 x 13 x 10 cm.

In 2012 Swab Barcelona presented the charity project against AIDS, Swab Toy by FLS, in collaboration with the "Lluita Contra la Sida Fundación Lucha contra el SIDA". The project involved 100 artists and designers who made an artistic intervention on an 8" DIY QEE. The toy in bidding is, therefore, a personalized, unique and exclusive piece hand-customized by Chu Uroz.

Qee is a line of designer dolls created by Toy2r's founder and president, Raymond Choy. Born in 2002 in Hong Kong, Qee has revolutionized the world of design, introducing contemporary art to the vinyl toy market. Under the slogan "Everyone can design", Choy's identifying idea has brought together the creations of important artists from all over the world, from Eugenio Merino, Emilio García, Albert Pinya or Elenza Monzo, to Chu Uroz, Manuel Ocampo or Max Ripo. In this way, each artist captures on these dolls -a particular "3D canvas"- his or her way of understanding the world. These curious characters are available in various sizes including 1.5", 2.5", 8", 16", 36" and the 60" Qee. Toy2r also provides D.I.Y (Do It Yourself) Qees for aspiring designers. They are articulated, as they move the head, arms and legs. Since its birth, Toy2r has received numerous internationally renowned awards around the world, becoming a leading firm in design toys.

Trained at the Escuela Técnica Superior de Arquitectura de Barcelona and also at the Escuela Técnica Superior de Arquitectura del Vallés, Chu Uroz decided to specialize in Industrial Design at the Elisava school. In 1992 he participated in the artistic direction and costume design of the opening ceremonies of the Olympic Games in Barcelona'92. That same year he received the La Peseta de Oro award from His Majesty the King, for his complete and diverse collaboration in the events of Barcelona'92. He worked in the production design/art direction of several films by Bigas Luna, such as Jamón-Jamón, the preparation of Huevos de Oro, Yo soy la Juani, Didi Hollywood, Comedias Bárbaras and the artistic piece Gaudir - Nueva. Likewise, Chu Uroz has been involved in the fashion world, as president of MODA FAD Barcelona. In addition, he demonstrated pioneering work in the 90s, developing new ways of printing garments, thus bringing the world of graphic design closer to the world of fashion. He has recently founded Union Studios Garage, a multidisciplinary studio with which he faces new challenges and collaborations.