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Acqua di Selva Victor di Milano factice bottle

Auction Lot 335 (40027264)
Acqua di Selva Victor di Milano factice bottle.
Glass.
Provenance: Perfumeries Regia.
Informative note: The content of the bottle is not the original fragrance.
Measurements: 27 x 23 x 9 cm.

Open live auction
Estimated Value : 150 - 200 €


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DESCRIPTION

Acqua di Selva Victor di Milano factice bottle.
Glass.
Provenance: Perfumeries Regia.
Informative note: The content of the bottle is not the original fragrance.
Measurements: 27 x 23 x 9 cm.

Eau de toilette for men, classic Italian fragrance launched in 1949. Victor di Milano Acqua Di Selva belongs to the citrus woody olfactory family. Top notes include lavender, bergamot, lemon and rosemary. The heart notes are pine, thyme and geranium, among others. The base notes are oakmoss, cedar and vetiver. The bottle is clear green glass with a wooden stopper.

The large display bottles of top brand perfumes, also called factices, are key pieces in the windows of luxury perfumeries, such as the historic Perfumerías Regia. Their main purpose is the advertising display and the enhancement of the brand's prestige on a large scale. These bottles are exact and monumental replicas of the retail packaging, typically varying between 30 and 60 cm in height to capture the attention of the passerby. Their design is identical to the original (copying the shape of the glass, the cap and even the typography). In the context of prestigious perfumeries, these replicas function as a symbol of status and luxury. As the focal point of the window display, they reinforce the brand image of international houses (such as Chanel, Dior or Guerlain) and become a form of three-dimensional advertising that ensures that the iconic shape of the bottle is immediately associated with the exclusivity of the product.

COMMENTS

This lot can be seen at the Setdart Barcelona Gallery located at C/Aragón, 346.

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