Poster "Faure Terrot Cycles Motos" from the beginning of the 20th century.

Poster "Faure Terrot Cycles Motos" from the beginning of the 20th century.
Ed. Reunies Lyon.
Measurements: 160 x 120,5 cm.

Antique poster created by artist Francisco Tamagno showing an elegant man in a suit looking at a map while seated on a Terrot motorcycle, with a woman on a bicycle in the background.

Posters like the one now up for bid are highly valued in the art market because they reflect the social, cultural and technological changes of an era marked by modernity and progress. Beyond their advertising function, they became an accessible art form that helped define the visual identity of cities, brands and lifestyles. Through their dynamic images, striking colors and innovative compositions, they promoted new habits related to leisure, tourism, sports and mobility, while conveying ideals of elegance, freedom and sophistication. They also played a fundamental role in the evolution of modern graphic design, especially under the influence of Art Nouveau and Art Deco, becoming today valuable historical and cultural testimonies of their time.