Eugenio Simó

EUGENIO SIMÓ (Valencia, present day).
“To the Bull.”
Acrylic on canvas.
Signed.
Measurements: 93 x 74 cm.

The work presents a visually striking image, created using flat colors, sharp outlines, and a frontal composition reminiscent of the language of advertising posters. Beneath the caption “Al toro,” the black silhouette of the animal stands out against an alpine landscape of snow-capped mountains, green hills, and fir trees, creating deliberately strange hallmarks between the Spanish bullfighting tradition and a scene with Central European overtones.

The piece establishes a very direct visual reference to the iconography of the well-known Alpino pencil brand, particularly in its treatment of the landscape, color palette, and compositional arrangement. The image functions as a pictorial reinterpretation of that popular visual universe, shifting it toward an ironic exploration of identity, visual memory, and consumer culture.

Eugenio Simó is an artist who works primarily as a visual artist and graphic designer, developing a multidisciplinary body of work that combines illustration, conceptual art, and visual communication. His work is characterized by a critical and ironic take on contemporary society, addressing topics such as politics, the media, and fake news, as reflected in exhibition projects like “Fake Gate,” placing him more firmly in the realm of contemporary art and design than in traditional classical painting.