Federico Ribas

FEDERICO RIBAS MONTENEGRO (Vigo, 1890 - Madrid, 1952).
"Pin up".
Gouache and watercolor on paper.
Signed in the lower right area.
Measurements. 40 x 54 cm; 68 x 82 cm (frame).
Draughtsman and publicist, Federico Ribas laid the foundations of Spanish advertising with his advertisements and posters for the Gal perfumery industry, made from 1916 onwards. At the age of seventeen the artist traveled to Argentina where he began to work as a brush painter until he finally managed to publish his own drawings in newspapers and magazines of great social relevance. Years later he returned to Europe, where he began to live in Paris, a stay that he decided to abandon due to the situation caused by the Great War. He returned to Spain and settled in Madrid in 1916. Ribas Montenegro worked at the beginning of the century for the most important magazines and publishing houses of the time in Madrid and Paris, charging up to 250 dollars for a woman's head for the "Pictorial Review" of New York at the end of the 1920s. With the outbreak of the Civil War she would leave for Argentina, where she continued to work and hold exhibitions, she collaborated with local magazines and also with anti-Francoist newspapers such as "España Republicana". At the end of 1949 he returned to Spain and died three years later.